TikTok Ads: Why is My Ad Rejected by TikTok? - Nanyang Bridge Media (2024)

TikTok Ads: Why is My Ad Rejected by TikTok? - Nanyang Bridge Media (1)

INSIGHTS
  • TikTok Ads: Why is My Ad Rejected by TikTok?
  • Flinn Nickola
  • February 7, 2022

TikTok Ads: Why is My Ad Rejected by TikTok? - Nanyang Bridge Media (2)

To make good ads, of course, we want to be as creative as possible, especially if we’re using a video-sharing platform like TikTok. There is various types of TikTok advertisem*nts that you can use to boost your branding and intrigue users. If it can’t intrigue users’ curiosity or attention, they’ll slip away. As a result, the ads that you’ve made painstakingly will become useless. So, you work & think hard and finally create a creative and intriguing ad. However, TikTok rejected your ads. Maybe you were initially confused, “Why does TikTok reject my ad?”

One of the main reasons TikTok rejected your ad is that your ad does not meet TikTok’s standards & regulations. To minimize this kind of situation, below we have listed down:

1. Landing Page is Not Up to Standard

TikTok provides several conditions for advertiser landing pages so that users remain comfortable while surfing the landing page. Landing pages that do not comply with the provisions of TikTok are as follows:

  1. Landing pages that have errors or are expired, or sites under construction.
  2. Landing pages with incomplete content on the web pages.
  3. Landing pages that are not mobile-friendly.
  4. Landing pages with the browser’s back button disabled.
  5. Landing pages, which automatically download files to the user’s mobile phone.
  6. Landing pages, which require users to download additional programs or input personal information to access the main content on the landing pages.
  7. Landing pages that display prohibited products.

Downloading applications, official site pages for products or services, or pages for advertised products can use Google Play Store or Apple app store as landing page. Also, e-commerce advertising must display valid information on the landing page under applicable local laws.

2. Inconsistent Ad Creative
TikTok Ads: Why is My Ad Rejected by TikTok? - Nanyang Bridge Media (3)

The content that you use (captions, text, images, videos) must match the product you wanted to promote. TikTok will reject your ads if the products and brands shown on the video do not match those shown on the landing page. Examples of ads that Tiktok might reject are as follows:

  1. The product that you are promoting on the video is product A, while the product on the landing page is product B.
  2. The ad caption says, “Create Your Own Caricature” while the ad video shows “Meet Your Future Self”.
  3. The name displayed on the ad is AA Face Cream, while the product displayed on the landing page is AA Shampoo or CC Face Cream.

3. The Language Used in The Ad is Ineligible in The Targeted Country

TikTok Ads: Why is My Ad Rejected by TikTok? - Nanyang Bridge Media (4)

TikTok has its language terms that are used depending on your ads’ targeted country. For instance, advertisers can only use the Thai language when doing advertisem*nt in Thailand. There are high chances, TikTok will reject your ads promotion if you use other languages such as English in Thailand. If you want to advertise in several countries, then you must pay attention to the languages that are eligible for those countries. For example, Indonesia allows the use of Bahasa and English, Singapore allows the use of Malay, Chinese, and English, and the Philippines allows advertisem*nts in Tagalog and English. If you have decided to advertise in Indonesia, Singapore, and the Philippines at the same time, then you can only use English.

4. Issues with Caption, Image, and Video

TikTok Ads: Why is My Ad Rejected by TikTok? - Nanyang Bridge Media (5)

There are several issues with writing, images, and videos that make your ad rejected by TikTok. Here are the conditions that you should pay attention to when choosing the text, images, and videos on your ad:

  1. The ads caption/text must not contain a spelling or grammar mistake, causing an undesirable user experience, or use symbols incorrectly among the letters.
  2. The ads image must not contain blurry, unclear, or unrecognizable visuals, or use columns/pixels to intentionally partially cover images.
  3. The ads image and video must be legible and of a high resolution.
  4. The ad video duration must be 5 seconds minimum and 60 seconds maximum on TikTok.
  5. The ads video must use the standard video size.
    Aspect RatioResolution
    Vertical (Recommended)9:16720 x 1080
    Square1:1640 x 640
    Horizontal16:91080 x 720
  6. The ads audio must not be of poor quality, such as containing unclear or unrecognizable sounds, and the information, which appears in the content, must be understandable.

5. Displaying Prohibited or Restricted Contents
TikTok Ads: Why is My Ad Rejected by TikTok? - Nanyang Bridge Media (6)

TikTok strictly prohibits contents containing illegal drugs, weapons, tobacco products, and electronic cigarettes, political, military, discrimination, and sexual content. For contents that contain alcohol, gambling & lottery, religion and culture and the use of underage models can be passed, but under strict supervision from TikTok. Besides these product advertisem*nts, TikTok also prohibits ads that violate copyright, exaggerate claims, compare products with other brands and display explicit images or videos (blood, dirt, torture, etc.).

These are the 5 main reasons why your ad was rejected by TikTok. Posting ads will indeed be quite a hassle if we don’t understand the rules made by TikTok. To ensure that TikTok did not reject your ads promotion and also meet your expectation, you can read about the terms and conditions on the TikTok for Business website or you can use the services of an advertising agency like us.

We, Nanyang Bridge Media, is one of the earliest TikTok’s authorized partner in Indonesia. You can contact us to find out about our offers regarding TikTok Ads here or simply contact us on our WhatsApp number: +62-811-1687-832 (Steven)

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41 Responses

  1. Every-time I log into my account, tiktok give me a message saying my account is band. I only put clean videos . Please help

    Reply

    1. Hi Robert Brown,

      Sorry to hear about your bad experience. If you are open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com

      Reply

    2. My account was banned and my fans are lonely because may tiktok is permanently banned please help to come back my account 😭

      Reply

      1. Hi johnrhyan22,

        We are very sorry to hear that. But once blocked, I don’t think we can unblock in such a short time. Many steps must be tried (customer service) and will not necessarily be in accordance with our expectations. It would be better for you to start a new account and try not to repeat the mistakes that caused your account to be blocked.

        If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com

        Reply

  2. Wow! In the end I got a web site from where I be able to truly take helpful facts concerning my study and knowledge.

    Reply

    1. Hi AA!

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      Reply

  3. Hey! I’m at work surfing around your blog from my new apple iphone!
    Just wanted to say I love reading your blog and look forward to all your posts!

    Carry on the great work!

    Reply

    1. Hi RV!

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      Reply

  4. Thanks , I’ve recently been searching for info approximately this subject for a long time and yours is the best I’ve discovered so far.

    However, what concerning the bottom line? Are
    you certain concerning the supply?

    Reply

    1. Hi crossborder!

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com

      Reply

  5. Whats the problem not approved
    could pls advise

    Your video either can’t be promoted or can’t receive full traffic for the following reasons : The landing page is incomplete , invalid , not working properly , or in an unacceptable format . This could include a landing page which is under construction , needs users to input personal information to proceed , or is designed for the primary purpose of showing ads.Advertising Specifics

    Reply

    1. Hi Maventex!

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com

      Reply

  6. I know this website provides quality depending articles and extra data, is there any other site which presents these data in quality?

    Reply

    1. Hi Buy YouTube Subscribers!

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      Reply

  7. This is a good tip especially to those new to the blogosphere.
    Short but very accurate info… Many thanks for sharing this one.

    A must read article!

    Reply

    1. Hi دانلود سریال پدر گواردیولا!

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      Reply

  8. I think the admin of this web page is truly working hard for his web site,
    as here every stuff is quality based data.

    Reply

    1. Hi mp3juices!

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      Reply

  9. Hello, just wanted to mention, I liked this blog post.
    It was inspiring. Keep on posting!

    Reply

    1. Hi news!

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      Reply

  10. Great article! We will be linking to this great content on our website.
    Keep up the great writing.

    Reply

    1. Hi エッチ な 人形!

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      Reply

  11. …several sites ONLY mentions landing page, but none ever explained who controls the landing page – is it on tiktok’s system which is out of my control, or is it 2-3seconds into my video which i may be able to modify?
    …tiktok keeps rejecting on these grounds (landing page etc) but doesn’t show how to rectify it

    Reply

  12. Thanks

    Reply

    1. Hi Nur Aini!

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      Reply

  13. Whe i go live.. i prome then after i go live.. the automated system always say PROMOTION NOT APRROVED, “the ad is featuring content that is not recommended for the region” please tell me what am i supose to do

    Reply

    1. Hi Bedsheet ng bayan!

      Based on your explanation, there seems to be a violation detected by the system, maybe you can read back the community guidelines for things that according to the system violate the rules and you can try again.

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com

      Reply

    1. Hi gralion torile!

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com

      Reply

  14. Saya heran kenapa iklan saya selalu ditolak. Padahal Landing page saya sudah sesuai dengan standar yang diterapkan. Terkadang kebijakan seperti itu membuat bingung.

    Reply

    1. Hi Jasa Pasang Kanopi,

      You can follow the information provided by Tiktok about the rejection of your ad. Because there are many possibilities for your advertisem*nts to be rejected if it is not in accordance with the Tiktok Community Guidelines.

      If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com

      Reply

  15. I have a post on tictok that has been approved several times and has over 12k views. But all of a sudden within the past few weeks this same video is not being approved. Why???

    Reply

    1. Hi Ron B,

      Based on your explanation, there seems to be a violation detected by the system, maybe you can read back the community guidelines for things that according to the system violate the rules and you can try again. Their system is become more stricter nowadays.

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com

      Reply

  16. Hi I paid to promote a video and it came back saying it couldn’t be promoted because it contained political content or political advocacy. It’s a video about Meghan Markle and the Documentary there’s nothing political about it. What can I do?

    Reply

    1. Hi Suellen Daly,

      Based on your explanation, there seems to be a violation detected by the system, maybe you can read back the community guidelines for things that according to the system violate the rules and you can try again. Their system is become more stricter nowadays.

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com

      Reply

  17. I promote live then after i go live.. the automated system always say PROMOTION NOT APRROVED, “the ad is featuring content that is not recommended for the region” please tell me what am i supose to do
    Sometime ads approved ,but often reject.

    Reply

    1. Hi Dyorr,

      Based on your explanation, there seems to be a violation detected by the system, maybe you can read back the community guidelines for things that according to the system violate the rules and you can try again. Their system is become more stricter nowadays.

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com

      Reply

      1. I start Livestream not more than 1 minute , and my screen still nothing but ad auto rejected , how they check because it doesn’t have any content to show

        Reply

  18. Your positive energy is contagious, and it radiates through your writing.

    Reply

  19. Setiap kali saya kirim permintaan promosi vidio tiktok kenapa selalu ditolak ya kak? Tolong bantu kak padahal sudah sesuai ketentuan

    Reply

    1. Dear Nova,

      Bila promosi video TikTok anda ditolak berarti ada pelanggaran yang terdeteksi oleh sistem, mungkin anda bisa membaca kembali pedoman komunitas untuk hal-hal yang menurut sistem melanggar aturan dan anda bisa mencobanya kembali. Sistem mereka menjadi lebih ketat saat ini.

      Terima kasih telah meluangkan waktu untuk memberikan tanggapan Anda. Kami sangat menghargainya. Nantikan komentar Anda pada artikel kami lainnya yang sangat menarik untuk Anda ikuti.

      Jika Anda masih memiliki pengalaman buruk dan terbuka untuk mendiskusikan pengalaman Anda lebih lanjut, silakan hubungi/email kami di +62-811-1687-832/contact@nanyangbridge.com

      Reply

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41 Responses

  1. Every-time I log into my account, tiktok give me a message saying my account is band. I only put clean videos . Please help

    Reply

    1. Hi Robert Brown,

      Sorry to hear about your bad experience. If you are open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com

      Reply

    2. My account was banned and my fans are lonely because may tiktok is permanently banned please help to come back my account 😭

      Reply

      1. Hi johnrhyan22,

        We are very sorry to hear that. But once blocked, I don’t think we can unblock in such a short time. Many steps must be tried (customer service) and will not necessarily be in accordance with our expectations. It would be better for you to start a new account and try not to repeat the mistakes that caused your account to be blocked.

        If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com

        Reply

  2. Wow! In the end I got a web site from where I be able to truly take helpful facts concerning my study and knowledge.

    Reply

    1. Hi AA!

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      Reply

  3. Hey! I’m at work surfing around your blog from my new apple iphone!
    Just wanted to say I love reading your blog and look forward to all your posts!

    Carry on the great work!

    Reply

    1. Hi RV!

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      Reply

  4. Thanks , I’ve recently been searching for info approximately this subject for a long time and yours is the best I’ve discovered so far.

    However, what concerning the bottom line? Are
    you certain concerning the supply?

    Reply

    1. Hi crossborder!

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com

      Reply

  5. Whats the problem not approved
    could pls advise

    Your video either can’t be promoted or can’t receive full traffic for the following reasons : The landing page is incomplete , invalid , not working properly , or in an unacceptable format . This could include a landing page which is under construction , needs users to input personal information to proceed , or is designed for the primary purpose of showing ads.Advertising Specifics

    Reply

    1. Hi Maventex!

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com

      Reply

  6. I know this website provides quality depending articles and extra data, is there any other site which presents these data in quality?

    Reply

    1. Hi Buy YouTube Subscribers!

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      Reply

  7. This is a good tip especially to those new to the blogosphere.
    Short but very accurate info… Many thanks for sharing this one.

    A must read article!

    Reply

    1. Hi دانلود سریال پدر گواردیولا!

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      Reply

  8. I think the admin of this web page is truly working hard for his web site,
    as here every stuff is quality based data.

    Reply

    1. Hi mp3juices!

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      Reply

  9. Hello, just wanted to mention, I liked this blog post.
    It was inspiring. Keep on posting!

    Reply

    1. Hi news!

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      Reply

  10. Great article! We will be linking to this great content on our website.
    Keep up the great writing.

    Reply

    1. Hi エッチ な 人形!

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      Reply

  11. …several sites ONLY mentions landing page, but none ever explained who controls the landing page – is it on tiktok’s system which is out of my control, or is it 2-3seconds into my video which i may be able to modify?
    …tiktok keeps rejecting on these grounds (landing page etc) but doesn’t show how to rectify it

    Reply

  12. Thanks

    Reply

    1. Hi Nur Aini!

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      Reply

  13. Whe i go live.. i prome then after i go live.. the automated system always say PROMOTION NOT APRROVED, “the ad is featuring content that is not recommended for the region” please tell me what am i supose to do

    Reply

    1. Hi Bedsheet ng bayan!

      Based on your explanation, there seems to be a violation detected by the system, maybe you can read back the community guidelines for things that according to the system violate the rules and you can try again.

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com

      Reply

  14. I truly appreciate this post. I’ve been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thank you again

    Reply

    1. Hi gralion torile!

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com

      Reply

  15. Saya heran kenapa iklan saya selalu ditolak. Padahal Landing page saya sudah sesuai dengan standar yang diterapkan. Terkadang kebijakan seperti itu membuat bingung.

    Reply

    1. Hi Jasa Pasang Kanopi,

      You can follow the information provided by Tiktok about the rejection of your ad. Because there are many possibilities for your advertisem*nts to be rejected if it is not in accordance with the Tiktok Community Guidelines.

      If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com

      Reply

  16. I have a post on tictok that has been approved several times and has over 12k views. But all of a sudden within the past few weeks this same video is not being approved. Why???

    Reply

    1. Hi Ron B,

      Based on your explanation, there seems to be a violation detected by the system, maybe you can read back the community guidelines for things that according to the system violate the rules and you can try again. Their system is become more stricter nowadays.

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com

      Reply

  17. Hi I paid to promote a video and it came back saying it couldn’t be promoted because it contained political content or political advocacy. It’s a video about Meghan Markle and the Documentary there’s nothing political about it. What can I do?

    Reply

    1. Hi Suellen Daly,

      Based on your explanation, there seems to be a violation detected by the system, maybe you can read back the community guidelines for things that according to the system violate the rules and you can try again. Their system is become more stricter nowadays.

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com

      Reply

  18. I promote live then after i go live.. the automated system always say PROMOTION NOT APRROVED, “the ad is featuring content that is not recommended for the region” please tell me what am i supose to do
    Sometime ads approved ,but often reject.

    Reply

    1. Hi Dyorr,

      Based on your explanation, there seems to be a violation detected by the system, maybe you can read back the community guidelines for things that according to the system violate the rules and you can try again. Their system is become more stricter nowadays.

      Thank you for taking the time to provide your feedback. We really appreciate it. Looking forward to seeing your comments on our other very interesting articles for you to follow.

      If you are still have bad experience and open to discussing your experience further, please call/email us at +62-811-1687-832/contact@nanyangbridge.com

      Reply

      1. I start Livestream not more than 1 minute , and my screen still nothing but ad auto rejected , how they check because it doesn’t have any content to show

        Reply

  19. Your positive energy is contagious, and it radiates through your writing.

    Reply

  20. Setiap kali saya kirim permintaan promosi vidio tiktok kenapa selalu ditolak ya kak? Tolong bantu kak padahal sudah sesuai ketentuan

    Reply

    1. Dear Nova,

      Bila promosi video TikTok anda ditolak berarti ada pelanggaran yang terdeteksi oleh sistem, mungkin anda bisa membaca kembali pedoman komunitas untuk hal-hal yang menurut sistem melanggar aturan dan anda bisa mencobanya kembali. Sistem mereka menjadi lebih ketat saat ini.

      Terima kasih telah meluangkan waktu untuk memberikan tanggapan Anda. Kami sangat menghargainya. Nantikan komentar Anda pada artikel kami lainnya yang sangat menarik untuk Anda ikuti.

      Jika Anda masih memiliki pengalaman buruk dan terbuka untuk mendiskusikan pengalaman Anda lebih lanjut, silakan hubungi/email kami di +62-811-1687-832/contact@nanyangbridge.com

      Reply

TikTok Ads: Why is My Ad Rejected by TikTok? - Nanyang Bridge Media (2024)

FAQs

TikTok Ads: Why is My Ad Rejected by TikTok? - Nanyang Bridge Media? ›

TikTok will reject your ads if the products and brands shown on the video do not match those shown on the landing page. Examples of ads that Tiktok might reject are as follows: The product that you are promoting on the video is product A, while the product on the landing page is product B.

Why did my TikTok ad get rejected? ›

One of the main reasons why your TikTok ads are rejected is using misleading claims or information in your ads, such as benefits of a product or service, or make false statements about the effectiveness or safety of a product,…

Why is TikTok denying my promotion? ›

Misleading or Inconsistent Information

We want to ensure that ads on our platform are truthful, factual, and not misleading, so we require that ads do not contain an exaggerated performance or promise. Exaggerated claims can also pertain to images.

Why is my TikTok ad not submitting? ›

​The landing page displays prohibited products. ​The ad's creative is not consistent with the products or services displayed on the landing page. ​The language on the landing page is not consistent with acceptable language in the country/region you are targeting. ​The landing page does not contain a Privacy Policy.

Why does my ad say rejected? ›

There are several common reasons for Facebook ad rejection, including the use of banned words, violation of Facebook's advertising policies, non-compliance with community standards, unacceptable content, deceptive content, dangerous content, and more.

Why isn t my TikTok ad working? ›

Your ads not delivering can be due to different reasons, please check the following: ​Account is still under review. ​The ads haven't reached their start time yet. ​Your ads reach your campaign/account spending limit.

Why does my TikTok business registration keep getting rejected? ›

TikTok is looking for matching information and will reject or delay the registration process if the information you enter does not reflect your legal or tax-related documentation. To register your business with TikTok, you'll need to gather the following information: Your Business Registration number.

What are the rules for TikTok promotion? ›

Be 18 years of age or older. Agree to our Promote Terms of Service and acknowledge having read our TikTok Privacy Policy. Be a creator or business account. Government, Politician, and Political Party Accounts (GPPPAs) are not eligible to use Promote.

What are you not allowed to promote on TikTok? ›

You must not make false, deceptive or misleading claims about the products or services. You must not post content promoting illegal products or services.

How do I pass an appeal on TikTok? ›

To submit an appeal from your removed video:
  1. In the TikTok app, go to the video that was removed.
  2. Tap Community Guidelines violation: See details.
  3. Tap Submit an appeal, then follow the instructions provided.

What happens if your TikTok appeal is denied? ›

If your appeal is approved, we'll unban your account and your data won't be deleted. If you don't appeal or if your appeal isn't approved, we'll delete your account on day 120 (or day 187 if located in the EEA, or day 30 if located in the U.S.) and start deleting your data.

Does TikTok respond to appeals? ›

If you believe your content or account has been removed by mistake, you can appeal this decision. If your appeal is approved: Your content or account will be reinstated (unless you've already deleted the account or content). The strike will be removed from your account.

Why was my TikTok ad rejected? ›

Why were my ads rejected? There are many reasons why your ad may have been rejected including violating our policies for ad creatives and landing pages or promoting a prohibited or restricted industry. See Ad Review Checklist for more information.

Why is my TikTok promote not approved? ›

If your campaign isn't approved, it may be because of one of the following reasons: Your ad makes an exaggerated or misleading claim. The ad has spelling or grammar mistakes. Your ad has distracting capitalization or uses symbols in place of letters.

How long does it take for a TikTok ad to be approved? ›

Getting Your Ads Approved: Exploring the TikTok Ad Review Process. How long does it take for TikTok to review an ad? Generally, most ads are reviewed within 24 hours, swiftly determining whether your content will grace the users' screens.

Why won't it let me promote my TikTok? ›

Promote is only available for public videos. You can only promote videos that use original sound or sounds that can be used for commercial purposes. ༚ The Commercial Music Library is our library of more than 1,000,000 commercial sounds that can be used for your Promote video.

Why is my TikTok ad video not uploading? ›

Check your Wi-Fi connection or disable your VPN to ensure TikTok has a stable connection to the internet, or else it won't be able to upload your video. Restarting your TikTok app or your entire phone can help refresh it, clearing out many technical glitches that can occur when your app or device is on too long.

References

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